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Web, App & Virtual Experiences

Our Web, App & Virtual Experiences extend immersive engagement into the digital space, enabling brands to connect with audiences anytime, anywhere. We design interactive platforms that combine intuitive user experience with rich media, creating seamless and engaging virtual environments.

Capabilities include:

• Interactive Websites & Virtual Tours – Including 360° walkthroughs and immersive digital showcases.
• App Development

Tracking, Recognition & Augmented Reality (AR) solutions

Our Tracking, Recognition & Augmented Reality (AR) Solutions combine intelligent camera systems, sensor-based tracking, and immersive AR technology to create responsive, personalized digital experiences. By detecting movement, gestures, and visual triggers in real time, we enable interactive environments that seamlessly blend the physical and digital worlds.

Capabilities include:

• AR-Triggered Experiences
• Camera & Sensor-Based Tracking & Recognition
• Augmented Shopping Experiences

Interactive Installations & Experiences

Our Interactive Installations & Experiences transform physical spaces into immersive, tech-driven environments that captivate audiences. From projection mapping and interactive light-up walls to advanced tracking and recognition systems, we design installations that respond to movement, touch, sound, and gesture — creating memorable, participatory brand experiences.

Capabilities include:

• Interactive Photo Booths & AI Photo Kiosks
• Magic Mirror & Augmented Reality (AR) Photo Kiosks
• Touch & Gesture-Based Interactive Kiosks
• Interactive Projection Mapping
• Interactive Light-Up Walls & LED Floor Tiles
• LED Light Programming
• Reflex & Sensory Interactive Experiences (e.g. Scream Machine)
• Interactive Digital Walls
• Interactive Tables & Projection Systems

AI-Driven Content Creation

Our AI-Driven Content Creation capabilities transform ideas into engaging media at unprecedented speed, enabling creators and brands to produce dynamic, immersive content with minimal effort.

Key services include:

• Text/Image to Video
• AI interactive videos
• AI photo kiosks
• Interactive booths

This approach unlocks new storytelling possibilities across formats, from marketing campaigns to immersive experiences.

AI Holobox

AI Holobox

Our AI Holobox Solution goes beyond lifelike avatars — it can bring historical figures, futuristic concepts, or brand ambassadors anywhere in the world to life. Positioned in an interactive kiosk, it engages customers in real time through intelligent, personalized conversations, delivering dynamic responses tailored to each user.

The solution has been used to welcome guests at exhibitions, introduce new products in retail spaces, and host interactive brand experiences at events.

By combining AI, interactivity, and storytelling, the Holobox creates memorable, immersive experiences that elevate customer engagement and bring brands to life in entirely new ways.

Football Fiesta

Football Fiesta (Brunei)

The Football Fiesta, co-organized by Imagine Sdn Bhd and OMG, was Brunei’s first groundbreaking international football event, held in conjunction with the nation’s 40th National Day celebrations. The festival featured legendary Premier League players including Emile Heskey, Wes Brown, Dimitar Berbatov, Vladimir Smicer, Patrik Berger, and Luis Garcia, in a friendly match against the Duli Pengiran Muda Mahkota Football Club (DPMM FC), offering spectators an unprecedented live football experience.

Led jointly by AP Media and OMG, the event included fan engagement activities, an exclusive gala dinner attended by members of the Brunei Royal Family, and immersive Augmented Reality (AR) technologies, enhancing the on-site experience with interactive tech-driven elements. This collaboration fused innovation and royal prestige, brought together world-class football assets, and set a new benchmark for sports entertainment in Brunei, uniting fans and celebrating the spirit of football.

World Christmas Market

Togetherland

The World Christmas Market (WCM) is an original experiential concept conceived and produced by OMG. Since its inaugural edition in 2024, held from December 5–25 at The Promontory @ Marina Bay, WCM offered a festive celebration of culture, creativity, and community. Guests enjoyed interactive experiences, live performances including a specially commissioned Christmas musical and live bands, handcrafted retail, and global cuisine, all set against Singapore’s iconic skyline. WCM also championed sustainability and corporate social responsibility in 2024, partnering with GoRental and Brands For Good to deliver a socially-conscious festive experience.

Its 2024 edition drew an estimated 150,000 attendees, achieved 17 billion impressions, and earned a PR value of S$4.27 million across 507 media features, including major outlets such as Channel 8, Channel 5, CNA, The Straits Times, and Mothership.

Building on its success, WCM continued in 2025 and was extended to be part of Marina Bay’s New Year Countdown plans.

Spring Summer Show

Spring Summer 2021 – Louis Vuitton Show

Held at the ArtScience Museum, this was the first spin-off show to take place in Southeast Asia, and the first full-fledged physical fashion show in Singapore since the pandemic began.

Described as a “phygital” show, this futuristic fashion show combined both physical and digital elements in its live broadcast. Broadcasted live on LV’s social media channels and Ion Orchard’s panoramic LED video display.

Global Esports Games

Mixed Reality Concert, Shigga Shay

The first-ever Mixed Reality performance of its kind, where the boundaries between the physical and digital worlds blur. Witness Shigga Shay brought to life as a fully-realized virtual avatar in the metaverse, seamlessly powered by real-time motion capture technology.

As he performs live on stage in the venue, every movement, gesture, and energy is instantly translated into the digital realm, allowing audiences to experience a groundbreaking fusion of live entertainment and immersive virtual innovation. This is not just a concert—it’s a revolution in performance, merging artistry, technology, and interactivity like never before.

Lunar New Year Countdown Show

By Mediacorp

For Mediacorp’s star-studded Lunar New Year countdown show, local celebrities shared the stage with an AR tiger, showcasing a new level of live entertainment where virtual characters and performers coexist in real time. Using broadcast-ready augmented reality, the performance highlighted OMG’s expertise in creating immersive, interactive experiences that push the boundaries of storytelling and live production.

We brought the virtual tiger to life through advanced motion capture technology. Working closely with 3D designers, we rigged the character while a professional dancer choreographed movements that matched the tiger’s design and personality. The result was a dynamic, lifelike performance seamlessly blending virtual and human elements on stage.

Broadcast Replay

Olympic Esports Week

Singapore

Singapore hosted the inaugural Olympic Esports Week in 2023, marking the first in-person Olympic Esports Series finals, featuring 10 global finals and bringing the Olympic spirit into the digital arena. The landmark event celebrated the convergence of traditional sports and competitive gaming, spotlighting esports athletes on a global stage.

As part of the opening showcase, a holographic display was used to beam in then-President Halimah Yacob, appearing alongside ministers present on stage, demonstrating the integration of immersive display technology within a live, high-profile international event.

National Day Parade

Singapore National Day Parade & Show – From 2020 to 2022, 2025

 spectacular annual celebration of Singapore’s independence, the National Day Parade is renowned for its large-scale visual storytelling and nationwide live broadcast, attracting approximately 27,000 on-site spectators and reaching massive audiences locally and internationally.

Across multiple editions, involvement included directing and shaping the thematic multimedia experience, integrating LED displays, projection mapping, animatronics, lasers, and pyrotechnics. 2021 marked the first use of Broadcast AR in a live NDP telecast, followed by the role of Multimedia Director in 2022, with the collaboration continuing through Singapore’s 60th National Day (SG60) in 2025.

Halloween Horror Nights

Universal Studios Singapore

2015 to 2025

A long-term creative and technology partner for Halloween Horror Nights (HHN) at Universal Studios Singapore, supporting the event across multiple editions since 2015

We directed and produced immersive multimedia experiences for 20+ scare houses and 10+ live performances, spanning Asian horror, original mythologies, and branded IP horror themes.

By integrating XR, Virtual Production, AR, motion capture, and real-time 3D avatars, we enhanced traditional haunted attractions with cinematic, otherworldly visuals — blending live performance with digital entities to heighten fear, scale, and immersion across scare zones and haunted houses year after year.

Resilience Quest

Commissioned by MediaCorp Singapore, Channel News Asia – XR Game Show

“Resilience Quest” is a thought-provoking game show format that places two teams in the pivotal position of deciding the fate of Singapore’s future. Set against a backdrop of strategic decision-making, innovation, and socio-economic challenges, the show aims to engage audiences while highlighting the importance of foresight and collaboration in shaping a nation.

• Episode 1: Resource Critical
• Episode 2: Proofing A City
• Episode 3: Society Divided
• Episode 4: Nation under Siege

Awarded Asian Academy Creative Awards 2024 – Best Game Show Award

Rollercoaster Love

WebTV Asia

Virtual Production for Music Video

Music Video featuring Priscilla Abby and Joyce Chu, shot fully on Virtual Production. A fantastical amusement park world with a sweet, thrilling, and heart-racing journey.

Stranger In The Dark

Commissioned by MediaCorp Singapore

Virtual Production for Drama series.

The story revolves around an outcast in school, who uses her vivid imagination to dream up different worlds to help solve mysteries. A total of 12 virtual worlds were created and shot over 20 days in our Singapore LED Studio, combining real-time 3D set mapping within physical stage art to create the vivid and immersive imagery.

Awarded Asia-Pacific Broadcasting+ Awards 2024 – Best Virtual Production

Unveiling the Brand Ambassadors

Clé de Peau Beauté

Livestream

This Remote XR virtual production was filmed on green screen, with all environments fully built in CG. To celebrate Clé de Peau Beauté’s 40th anniversary, Chief Brand Officer Mizuki Hashimoto guided audiences through the House of Infinite Radiance, unveiling new global brand ambassadors Dakota Fanning, Ella Balinska, and Diana Silvers.

The production was remotely directed across multiple countries and locations, seamlessly integrating all three celebrities into a single shared virtual space. Livestreamed globally, the experience demonstrated how XR virtual production can connect talent, storytelling, and luxury branding beyond physical boundaries.

RazerCon

Global Livestreamed Keynote

From 2021 to 2025, Razer’s annual global livestreamed keynote was delivered using a mix of Live XR and green screen virtual production, creating a large-scale digital brand event for the global gaming community.

Built in Unreal Engine, the experience placed speakers into multiple custom virtual environments, from futuristic stages to nature-inspired worlds highlighting sustainability. The event featured product launches, major gaming announcements, esports moments, and live performances, with hosts and contributors connected across different global locations.

Livestreamed worldwide across Twitch, YouTube, and Facebook, the event achieved 375,000+ hours viewed, demonstrating the scale and engagement of a fully virtual, immersive broadcast.

See You Again, Grandma

Filmforce Studio x Shooting Gallery Asia

Virtual Production for Short Film

A highly emotional and technically advanced short film, featuring Taew Usha Seamkhum, the acclaimed actress from the Thai film “How to Make Millions Before Grandma Dies”. The story captures a boy’s emotional journey with his deceased grandmother, exploring the bond that transcends life and death. One of the first short films in Malaysia to fully adopt cutting-edge virtual production.

Time Apart

Reelisations

Virtual Production for Short Film

Directed by Ian Wee, this short film executes challenging time lapse sequences across different time periods. Directed by Ian Wee, this experimental short film traverses multiple time periods, executing challenging time lapse sequences across time periods. Pushing the boundaries of virtual production, the film leverages GhostFrame technology—enabling simultaneous capture of multiple content layers, including greenscreen and LED volume environments in a single take.

Bridgestone Turanza 6

Heckler Studio

Virtual Production for Commercial

A commercial for the New Bridgestone Turanza 6, through Gen A.I. and Virtual Production. Setting off from a chic garage, the car is transported to a winding, serene forest road. The drive subsequently leads to a new driving condition with winding, wet and windy coastal road, and ultimately leads to the final reality of a chic driveway.

Happily Ever After Is So Once Upon A Time

Oak3 Films

Virtual Production for Short Film

An adaptation of a children’s book which is brought to life as vibrant illustrations leap off the page and onto the screen. This enchanting story follows a young girl’s journey of discovery, as she wonders about the world and finds joy in the things around her. Miracles are all around us.

Whisper Of Fatimah

Mandela Pictures x OMG

Co-Production

Virtual Production in Feature Film.

The first-ever VP Feature film Co-production across Indonesia, Singapore and Malaysia. To find her father, a depressed writer embars on a journey to a cursed village where a tormented ghost prisoned but soon realize she must first face and conquer her own trauma in the process.

• Targeted theatrical release in June 2026
• Indonesia: CGV Cinemas, Cinepolis, 21 Cineplex Group
• Malaysia: Golden Screen Cinemas (GSC), Golden Village (GV)

Streaming/ OTT distribution on Netflix Indonesia and FLIK Indonesia.