World Christmas Market
Togetherland
The World Christmas Market (WCM) is an original experiential concept conceived and produced by OMG. Since its inaugural edition in 2024, held from December 5–25 at The Promontory @ Marina Bay, WCM offered a festive celebration of culture, creativity, and community. Guests enjoyed interactive experiences, live performances including a specially commissioned Christmas musical and live bands, handcrafted retail, and global cuisine, all set against Singapore’s iconic skyline. WCM also championed sustainability and corporate social responsibility in 2024, partnering with GoRental and Brands For Good to deliver a socially-conscious festive experience.
Its 2024 edition drew an estimated 150,000 attendees, achieved 17 billion impressions, and earned a PR value of S$4.27 million across 507 media features, including major outlets such as Channel 8, Channel 5, CNA, The Straits Times, and Mothership.
Building on its success, WCM continued in 2025 and was extended to be part of Marina Bay’s New Year Countdown plans.