#AugmentedReality #LiveStream #AugmentedReality #LiveStream
SG National Day SG National Day
Parade 2021 Parade 2021
#AugmentedReality #LiveStream #AugmentedReality #LiveStream
SG SG
National National
Day Parade Day Parade
2021 2021

Creative Development Broadcast AR Live Streaming

A breakthrough spectacle for the nation

Singapore’s 1st National Day Parade (NDP) show to incorporate live broadcast Augmented Reality effects.

See the highlights
FEATURE

For the 56th celebration of Singapore’s birthday, we embarked to bring Broadcast AR technology into the NDP show’s history for the very first time. The use of 3D real-time graphics display technology sought to blur the lines between reality and virtual, keeping the effects “invisibly seamless”.

AUGMENTED REALITY

From rain weather effects, a massive levitating mirror-ball, to a brilliant dance of a hummingbird, the show pushed the boundaries of designing immersive home viewing experiences for large-scale outdoor events.

TECHNOLOGY

A significant milestone was achieving lifelike visual illusions in an outdoor floating stage area covering more than 5000 square metres, a technological feat that is typically achievable only in an indoor-built studio setting.

LAUNCH DAY

LAUNCH DAY
IMPACT

This inaugural use of 3D real-time graphics display technology on such a large-scale, outdoor level symbolizes new possibilities in how broadcast viewers can experience immersive graphics even from home.