#Hybrid #LiveStream #Hybrid #LiveStream
Samsung Z Samsung Z
Night Runway Night Runway
#Hybrid #LiveStream #Hybrid #LiveStream
Samsung Z Samsung Z
Night Night
Runway Runway

Immersive Media Hybrid Event Live Broadcast

Unveiling the Samsung Z in true hybrid fashion

BurdaLuxury's first digital fashion show with Samsung to bring the brand’s latest foldable phones to life in spectacular fashion.

Launch video

Welcome to Samsung Z Night Runway. A new collaboration between BurdaLuxury Singapore and Samsung to unfold a new foldable future with the Samsung Z series - the Galaxy Z Fold3 and Flip3 5G.


Reimagined as a fashion showcase of elevated lifestyles with Samsung Z, we used projection mapping to turn the enclosed space into an immersive experience, and programming multiple environments to enhance the runway theme.

Launch Day