Set Design & Production Live Streaming Multimedia Production
A 12-hour digital celebration to unite fans across the globe
From new product launches to international performances, we helped to conceive Razer’s largest and most extensive flagship event of the year.Launch site
In 2020, RazerCon was conceived as a the boldest and most extensive full day digital convention by a single company. This year, we were chosen as the official production agency for the second year in a row for the annual full-day digital convention.
On top of conceptualising and developing the event’s on-screen graphics, we developed Extended Reality virtual sets via a real-time game engine for the main keynote, transporting Razer’s CEO Min-Liang Tan and speakers to unique virtual environments to tell the brand story.
RazerCon also took virtual events to the next level by being the world’s first RGB lighting-reactive live stream, where the audience experience was elevated through audiovisual enhancements from Razer Chroma RGB integration.
A new form of digital festivals for modern audiences. Catch the highlights of RazerCon 2021 keynote here.
The 12-hour global broadcast event peaked at over 1.5 million viewers, with a total of more than 375,000 hours viewed and 250 million impressions across YouTube, Twitch, Facebook and TikTok.