                                    #Hybrid #MixedReality #LiveStream
                                    #Hybrid #MixedReality #LiveStream
                                
                                    Louis Vuitton:
                                    Louis Vuitton:
                                
                                    Women's Spring-
                                    Women's Spring-
                                
                                    Summer 2021 Show
                                    Summer 2021 Show

                                    #Hybrid #MixedReality #LiveStream
                                    #Hybrid #MixedReality #LiveStream
                                
                                    Louis
                                    Louis
                                
                                    Vuitton:
                                    Vuitton:
                                
                                    Women's
                                    Women's
                                
                                    Spring-
                                    Spring-
                                
                                    Summer
                                    Summer
                                
                                    2021 Show
                                    2021 Show

Our roles:

Immersive Media Hybrid Event Live Broadcast

The rise of phygital fashion

Held at the ArtScience Museum, this was the first full-fledged physical fashion show in Singapore in the new normal.

Launch video

FEATURE

Held at the ArtScience Museum, the Louis Vuitton Women's Spring/Summer 2021 Spin-Off show was the first spin-off show to take place in Southeast Asia, and the first full-fledged physical fashion show in Singapore since the pandemic began.

Image by Louis Vuitton via https://ap.louisvuitton.com/eng-sg/magazine/articles/women-spring-summer-2021-show-singapore#

DESIGN

The basement of the ArtScience Museum was transformed into a futuristic fashion show venue for the live broadcast. Described as a ‘phygital’ show, the show combined physical and digital elements, using the transportive powers of green screens to project the models – and the guest themselves – into the brand’s sartorial dreamlike vision.

Image by Louis Vuitton via https://ap.louisvuitton.com/eng-sg/magazine/articles/women-spring-summer-2021-show-singapore# Image by The Straits Times via https://www.straitstimes.com/life/style/rain-stars-and-louis-vuitton-glamour-at-first-physical-fashion-show-here-since-pandemic

LIVE BROADCAST

Apart from being broadcasted live on Louis Vuitton’s social media channels, the show was also broadcasted in true immersive fashion on Ion Orchard’s panoramic LED video display, which overlooks the prime shopping district.

Launch Day

Samsung Z

Night Runway