#Experiential #Experiential
HP Virtual HP Virtual
Showroom Showroom
#Experiential #Experiential
HP Virtual HP Virtual
Showroom Showroom

HP Singapore

360° Interactive Digital Campaigns Gamification

Asia eCommerce Awards 2021

  • Silver: Best in eCommerce (Brands) – Electronics & Gadgets
  • Silver: Best in eCommerce (Marketplace / eRetailer) - Entertainment

Welcome home to amazing technology experiences.

We built HP's first interactive virtual showroom to show consumers how HP's best-in-class devices can create best-at-home experiences.

Launch video

During the pandemic, we designed a way for HP to engage their consumers in a safe, personalised and more immersive manner – by bringing them into a virtual space with diverse technology experiences under one roof.


Home is where every family member can find comfort and solace in creating the lifestyle they want. We focused on transforming the shopping experience into a more customer-centric one, by first identifying 6 user personas and their designated spaces, then building an interactive virtual showroom that spotlighted HP’s hero product series in full 360°.


To encourage a sense of exploration, guests could participate in a voucher treasure hunt and find hidden pieces throughout the rooms – which they could redeem on HP products at the online flagship store for an integrated shopping experience.



6 rooms. Customised for 6 personas. Launched in 6 countries across Asia. A virtual housewarming that feels just like home, with the gadgets they love.


website viewers within one month


average users per day


users every minute

increase in online traffic to flagship store


million impressions and 426,600 link clicks from social ads across SG, MY, ID, TH


media coverage in leading IT and mainstream media in Indonesia, Malaysia, Philippines, Singapore and Vietnam